Manufacturing Experience
Over the past 30 years, I have delivered growth for some of the world’s most recognised brands, helping them scale nationally and globally, targeting trade and consumer audiences. Its not just manufacturers its wholesalers, distributors and retailers. As a manufacturer if you haven't got enough trade selling your products or consumers buying your products, we are here to help.
DIY Sector
I have launched and scaled DIY businesses, run marketing campaigns to generate millions of pounds worth of sales, helped to take brands into retail chains such as B&Q and Screwfix, created organic content such as video demonstrations, live stream Q&As, set brands up on Amazon, attracted affiliates and collaborators to help sell products, built websites, run paid ads for DIY brands, designed new brands and packaging, supported sales teams and much more.
Experience: DIY Brands
Liberon, V33, Crown, Dulux, Farrow & Ball, Ronseal, Zinsser, Osmo, Cuprinol, Barretine, Repair Care, Bona, Fiddes, Sikkens, Sadolin, Protek, Earthborn, Heritage, Hammerite, Sikkens, Holzol, Polycell, Evo-stick, Frog Tape, Morrells and many more.
Healthcare Sector
I have launched and scaled healthcare products and services, medical devices, hospitals, pharmaceutical products, mobile apps, private and public healthcare, nationally and globally. Created secure websites to hold learning materials, future proofed hospitals, created video content and animations. Worked with and achieved record response rates for Pfizer, Astra Zenica, Merck, Roche, Novartis, Glaxo Smith Kline, Sanofi, Eli Lilly, Bayer, Teva, Bristol Myers Squibb, Nordisk, Kims Private Hospital, Bupa Dentistry, Kold Blue Medical Device, Headspace App.
Outdoor Clothing
I have launched magazines to showcase outdoor clothing, run advertising campaigns for clothing brands, supported exports and imports, set up distribution and retailers, created content, attended world exhibitions, run trade publications and consumer publications in this sector, brought new brands in from the US. Worked with Berghaus, Karrimor, Helly Hanson, North Face, Rab, Jack Wolfskin, Timberland and many more.
General Manufacturing
I have designed and manufactured products and sold them internationally, taken manufacturers through digital transformation, built new ecommerce websites, optimised digital marketing campaigns, worked with Wahl UK, Jacksons, and Pantone to help sell millions of pounds of products online direct to consumers, took RBLI's factory shop from £45k to £1M in 3 weeks, created a video sales man for McLaren simulator to drive sales, created welcome packs for O2 for new iPhone clients and achieved record engagement, launched Playstation in national press, launched Dior's new fragrance in Harrods, worked on two Olympic games to support sales for Volvo at the British Olympic sailing event and supported the equine Olympic team with Koldblue in Athens. Set up sales teams and distributors worldwide, set up hundreds of retailers in the UK, attracted contracts globally worth millions.
Cycling Brands
I launched and scaled consumer and trade publications in the cycling industry and worked with cycling manufacturers to scale their businesses. Attended some of the biggest cycling exhibitions in the world, worked with manufacturers with their advertising and organic content. Supported the launch of many new brands into the UK such as Cannondale, Trek USA, and also ran ongoing campaigns for Shimano, Scott, Raleigh, Klein, Giant, Cervelo, Specialized, Diamond Back and many more.
